Audience Research - Primary

 This is  the film opening I made my class observe and answer the questions below to;


http://www.youtube.com/watch?v=eb5bmX9P1zs


These were the questions I asked the class;

• What genre would you say the film was, and why?
• What certificate would you believe this film would be given, why?
• Do you find this opening interesting enough to watch on? If so, what did you like about it?
• Are you given enough information about the characters to follow the narrative and understand clearly whats going on?
• Is the editing smooth enough to compliment whats happening on the screen?
• Is there anything you would change about this opening, if so what? (i.e. an action/camera movement)

   

• From my classmates reviews I was able to pick up specific genre conventions from within their answers to my questions as well as what age certificate I should rate my film "I would say this film was a 15 as it doesn't seem appropriate for a younger audience". 
• Most people where correct about the genre of the film which shows that this opening would be a prime example for me to study and maybe incorporate some of the techniques shown in the sequence. 
• "It seems quite creepy and I'd want to find out what goes on" - This quote tells me that this opening showed/explained enough narrative to engage the audience, which I imagine happened closer to the end of the opening sequence when there is a complicating action, therefore in my own opening I must ensure I have a intriguing action which makes the audience want to watch on, whether it be with the same amount of drama as the Sixth Sense opening I study I'm not sure. 
• "I would change the speed of whats going on as I believe there's to much going on for the audience to understand"- This is a clear piece of advice that I could inc-operate into my own opening, this makes me weary of how much information I should give to my audience, I'll have to make sure that I progressively give the audience enough information to clearly understand, yet at the same time shift the narrative onwards so that it still feels smooth and chronological so the audience can comprehend whats going on. Given the nature of my idea, I believe I can fully inc-operate the information I've received from this research.

Research into a potential target audience - secondary

These films I've selected are of the same genre of the film I intend to make, therefore their target audience will inform me of my own film's target audience

Film - The Lovely Bones

Comparable film - Mystic River
URL - http://business.pearlanddean.com/films_guide_details/4481/the-lovely-bone
Date accessed - 20/01/12

Film - The Sixth Sense
Comparable film - N/A
URL - http://business.pearlanddean.com/films_guide_details/769/the-sixth-sense
Date accessed - 20/01/12

Film - The Woman In Black
Comparable Film - Shutter Island
URL - http://business.pearlanddean.com/films_guide_details/5983/the-woman-in-blackDate accessed - 23/01/12

Film - Shutter Island
Comparable Film - The Departed
URL - http://business.pearlanddean.com/films_guide_details/4572/shutter-islandDate accessed - 23/01/12

My target audience;

My target audience seems to be a variation between male and female, tending to be balanced, the age limited of all my films is suggested that I can expect to have people over the ages of 15 watching my films, this I believe is due to the complexity of some of the films I've researched, which demands some sense of understanding from the audience, hence the age limit being 15+. The most common trend in class is C1 (Middle class).

My audience profile;
The easiest way to portray my audience profile

would be through an collage of films, this is because

I believe its easier to convey to people my audience

by giving them something to look at and understand.

(refer to poster on the right)

Why am I targeting this group?

My target is a mature audience, this is because I believe

they'll understand the nature of the film and be capable

of following the narrative behind my opening. I hope to

convey representations of happiness and peace, but in

a way most younger people may not understand as I'm

portraying that happiness via a character who is a ghost.

Institutional Research

Distributor research

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Textual Analysis

Video Brief

Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.

Main task: the titles and opening of a new fiction film, to last a maximum of two minutes.
All video and audio material must be original, produced by the candidate, with the exception of music or audio effects from a copyright-free source.