Friday, 20 April 2012
Post 2 - Starting my research and developing my practical skills
I'll begin my advanced portfolio in media by researching the marketing campaign for the film Battleship which was recently released. I'll be looked at all of the marketing methods used and how the trailer, posters and magazine covers each boasted a USP (Unique Selling Point). As well as how they signify the genre and had similar stylistic traits. Then using the Film Education Website I will have a go at creating my very own trailer for the film employing my recently acquired knowledge about film marketing.
Post 4 - Making a Trailer
What is the USP of the film Battleship?
I'd say that the unique selling point of Battleship consists of a mix of both the cast and the soundtrack used throughout the film. The cast features a well known actor, Liam Neeson alongside the music superstar Rihanna whom both help to attract a different audience, expanding the films possible profit. The music consists of the popular genre of music 'Dubstep' as well as many other sub genres of dance/electronic music which appeals to a specific audience.
Who might be the chosen audience?
I went to Pearl and Dean film guides to find out what Battleships comparable profile is, which turned out to be the film Battle: Los Angeles;
The audience consists of mostly male (80%). Distinctly middle class based around the age of 15-24, this being due to most of the USP's of Battleship which attracts this audience.
What might appeal to this audience?
I'd say that the unique selling point of Battleship consists of a mix of both the cast and the soundtrack used throughout the film. The cast features a well known actor, Liam Neeson alongside the music superstar Rihanna whom both help to attract a different audience, expanding the films possible profit. The music consists of the popular genre of music 'Dubstep' as well as many other sub genres of dance/electronic music which appeals to a specific audience.
Who might be the chosen audience?
I went to Pearl and Dean film guides to find out what Battleships comparable profile is, which turned out to be the film Battle: Los Angeles;
The audience consists of mostly male (80%). Distinctly middle class based around the age of 15-24, this being due to most of the USP's of Battleship which attracts this audience.
What might appeal to this audience?
- Sexual References (Rihanna?)
- Violence
- Action
- Fast paced editing
- CGI
- Aggression
- Guns
- Villians (antagonists)
Monday, 16 April 2012
Wednesday, 28 March 2012
Tuesday, 27 March 2012
Evaluation Question 5 - How did you attract/address your audience?
Through my primary research In which I asked a few members of my class to answer some questions surrounding a trailer of my choice which I was going to draw inspiration for my own product.
The feedback I received told me that my audience wanted my opening to have a steady pace, both within my narrative and my editing - "I would change the speed of whats going on as I believe there's to much going on for the audience to understand"
I also discovered from my feedback that my opening had to have some kind of hook or eerie feeling to it to make the audience want to watch on and find out more, I believed creating a creepy atmosphere was the best way of doing so - "It seems quite creepy and I'd want to find out what goes on"
I wanted to make sure I promoted the right age group in my opening in order to attract the right audience, to do this, I followed some of the techniques present in the opening I showed to my class mates as their comments proved that I should do so in order to attract the right audience -
"I would say this film was a 15 as it doesn't seem appropriate for a younger
audience"
If I could draw your attention to the editing pace of the film. I attempted to create a sense of adventure through my opening by shooting at a variety of locations which made it seem as if the protagonist had traveled further, and I used fade in/fade out's to create a temporal ellipsis to further increase this sense of distance, and that's how I attempted to acknowledge my audiences comment about editing pace.
In some of my shots as you'll be able to see in my product above, you'll notice a very distinctive figure who seems to be appearing in almost every shot. Now this was a key feature in my narrative which I also believed could create a sense of unease and mystery as the audience knows nothing about the character in the shot, however, as the opening progressively goes on I hope for the audience to begin to understand the correlation between my protagonist and this mysterious spirit following him.
My audience may not have come to this assumption, however, I believed that basing my products theme around death or a partner that I'd be looking at a higher aged audience (around a 15) as I believe this theme may be too much for younger viewers therefore I believe that a 15 would be an appropriate certificate for my film.
I went onto asking a member of my class to give me some final feedback upon my finished product, I asked the questions below;
* What draws your attention to the product?
* What genre is it and how do you know?
* What do you consider are the strengths of the product?
* What social groups does it represent and how?
* Would you purchase the product and why?
* How would you improve the product?
GoAnimate.com: Audience feedback by connoreb
Like it? Create your own at GoAnimate.com. It's free and fun!
The feedback I received told me that my audience wanted my opening to have a steady pace, both within my narrative and my editing - "I would change the speed of whats going on as I believe there's to much going on for the audience to understand"
I also discovered from my feedback that my opening had to have some kind of hook or eerie feeling to it to make the audience want to watch on and find out more, I believed creating a creepy atmosphere was the best way of doing so - "It seems quite creepy and I'd want to find out what goes on"
I wanted to make sure I promoted the right age group in my opening in order to attract the right audience, to do this, I followed some of the techniques present in the opening I showed to my class mates as their comments proved that I should do so in order to attract the right audience -
"I would say this film was a 15 as it doesn't seem appropriate for a younger
audience"
If I could draw your attention to the editing pace of the film. I attempted to create a sense of adventure through my opening by shooting at a variety of locations which made it seem as if the protagonist had traveled further, and I used fade in/fade out's to create a temporal ellipsis to further increase this sense of distance, and that's how I attempted to acknowledge my audiences comment about editing pace.
In some of my shots as you'll be able to see in my product above, you'll notice a very distinctive figure who seems to be appearing in almost every shot. Now this was a key feature in my narrative which I also believed could create a sense of unease and mystery as the audience knows nothing about the character in the shot, however, as the opening progressively goes on I hope for the audience to begin to understand the correlation between my protagonist and this mysterious spirit following him.
My audience may not have come to this assumption, however, I believed that basing my products theme around death or a partner that I'd be looking at a higher aged audience (around a 15) as I believe this theme may be too much for younger viewers therefore I believe that a 15 would be an appropriate certificate for my film.
I went onto asking a member of my class to give me some final feedback upon my finished product, I asked the questions below;
* What draws your attention to the product?
* What genre is it and how do you know?
* What do you consider are the strengths of the product?
* What social groups does it represent and how?
* Would you purchase the product and why?
* How would you improve the product?
GoAnimate.com: Audience feedback by connoreb
Like it? Create your own at GoAnimate.com. It's free and fun!
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