I'd say that the unique selling point of Battleship consists of a mix of both the cast and the soundtrack used throughout the film. The cast features a well known actor, Liam Neeson alongside the music superstar Rihanna whom both help to attract a different audience, expanding the films possible profit. The music consists of the popular genre of music 'Dubstep' as well as many other sub genres of dance/electronic music which appeals to a specific audience.
Who might be the chosen audience?
I went to Pearl and Dean film guides to find out what Battleships comparable profile is, which turned out to be the film Battle: Los Angeles;
The audience consists of mostly male (80%). Distinctly middle class based around the age of 15-24, this being due to most of the USP's of Battleship which attracts this audience.
What might appeal to this audience?
- Sexual References (Rihanna?)
- Violence
- Action
- Fast paced editing
- CGI
- Aggression
- Guns
- Villians (antagonists)
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